With the possibilities of digital ages one can build up an audience even before launching the actual product. This manifests itself in the number of friends on Facebook, the followers on Bloglovin or the followers of the blog itself. Thus one of our most important tasks for SISTER is to win a lot of friends and followers.
It is not that easy to think of all the ideas and inspirations once heard of, seen or read about. That’s why we want to start introducing our ideas and we would be glad about other recommendations. Just send us any links, crazy things, give feedback whether positive or negative!
The first step is to tell as many people as possible. You often get asked questions which help to improve things or you unexpectedly get great ideas. We also try to go to a lot of events and conferences. Thea just went to Hello Etsy conference in Berlin last week. Besides many interesting lectures and presentations she was also able to hand out business cards. Soon we will also have flyers with our url which we will hand out in places where our potential target group hopefully is: universities, cafés, etc. – would you have any suggestions for places??
Facebook is one of the most important channel. As some of you might have noticed ;), we invited many of our own friends to the SISTER Page (and are still thrilled about each and ever like). Moreover there is twitter, Google+ and to a certain extent German StudiVZ. We want to try to be present in these networks.
Right now the blog and website is the core of SISTER, it can be seen as the prequel to our digital magazine. We hope that who came to sister-mag.com once, will actually come again to see the finished magazine. Continuing visitors are key!
Therefore we try to connect to bloggers and strong webpages with many followers. We also would love to get attention of offline media and are working on that as well. The easiest way however is to connect to the lovely bloggers all over the world, which we also want to win as contributors.
We already started with features on our own blogs Neu4bauer and Toni in Viaggio. In order to get more followers for this blog we have also planned a few Incentives and Giveaways, which we are very excited about.
Classical ads for our target group we have on our lists, however only on the basis of performance.
Liftings in Blogger networks and other platforms we sure want to try – we’ll tell you our experiences with that!
I am very excited and looking forward to seeing how our ideas actually turn out. As with all former client projects, which I’ve participated or controlled, you are never sure whether your ideas will turn out the way you want to. Every day you stare at the stats and are excited about every movement or comment!
In this sense I am excited to hear from you and get new ideas! Toni
Image Source: Mochatini