When we had to decide which logo would be our SISTER branding we asked some friends and we got an amazing return of mails and messages! This time we want to ask all of you with quite a delicate decision: categories! Below I’ll explain the five different approaches we are currently ruminating about. In the end we ask you to vote for your favourite – how would you like SISTER mag to be structured!?
Traditional
With the goal to be stay open for innovative approaches when creating this new magazine we are questionning all old concepts of magazine publishing. If you think about women’s magazines you mostly have the traditional division of topics: Fashion, Beauty, Living, Food etc. It is for sure the safest way to structure a publication. Almost every article I could think of snugly fit in one of them = biggest advantage!
What it could look like – an example!:
- Technology – TechSister
- Fashion – Fashion Sisters
- Travel – Traveling Sister
- Health and Wellness – Healthy Sister
{2} Nach Wochentagen
The second idea comes from the third women in our midst. Sandra helps with the development of SISTER magazine and will be introduced more thoroughly in one of the next posts. We haven’t pursued this idea yet, but it would mean that all our articles and content would be categorised by weekdays. We would give you tipps against Monday Blues or plan the weekend. Naturally we wouldn’t hold on to the days rigidly and also cover travels longer than a weekend ;)! Fact: difficult, but interesting!
What it could look like – an example!:
- Work week Monday = Job and Career
- WTWW – What-to-wear-Wednesdays = Fashion & Styling
- Tech Thursday = Technology & Trends
- Saturday travel = Travelling and Entertainment
- Lazy Sunday = Culture, Music, Literature etc.
{3} Living spaces
One of my early ideas was to categorise everything in your different living spaces. I live in a one-room-appartment but in my head I divided the space into different compartments: the open kitchen ends for me at the weird stain on the floor, there is my wardrobe where fashion would take place or my couch where I’ll read (= literature) or listen to music (= music ;)). Of course we wouldn’t just stay home but take you to the outside as well: the office, the park or the supermarket!
What it could look like – an example!:
- Dining Room = Entertaining & Decoration
- Living Room = Culture
- Office = Job & Career
- Bathroom = Beauty
- Wardrobe = Fashion & Styling
{4} Action, Reaction & Emotion
It sounds more pathetic and difficult than what it means! We would simply take all our topics and allocate them to different verbs which centre around feeling and doing.
- See = Culture: Cinema, Galleries etc.
- Hear = Interviews etc, but also music
- Know = Technology & Trends
- Eat = Eat ;) – Recipes etc.
- Do = DIY
- Move = Sport & Wellness
- Wear = Fashion & Styling
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