#sisterMAG12 is live!

We don’t want to loose too many words but wanted to tell you here on the blog as well: the new sisterMAG issue – Number 12 for spring 2014 – is live!! (Exactly 2 months after Number 11 which is an absolute first for us *hehe*).

We really hope that you’ll like our floral-filled issue, because we worked really hard on finishing up every feature. In the end we bring you a colourful potpourri – or perhaps better a very colourful flowerbed :) of articles focussing on the topics of coffee, candy-coloured jackets and coats, interior design for young families, beauty highlights on great nails and ideal skin and much more. It is definitely filled with many goodies and downloads for you!

We also want to thank all the contributors who worked on this issue. We will introduce you to many of them during the next weeks on Facebook, Twitter and Instagram. Furthermore we want to thank the helpers of the last few days who worked day and (!) night on the finalising the new issue, tagging the documents and linking like crazy: Cris, Laura, Tina & Sandra!

Yours, Toni, Alex & Thea

P.S. Something new: You can pin all the pictures of our issue on a special “sisterMAG N°12″ Board on Pinterest. We hope that this makes it even easier for you to save our inspirations!

essie Fashion Shoot #sisterMAG11 – Hannah, Alexandra & Sara

As I had described in my last blogpost about the essie Fashion Shooting, this time there were much more people involved than usually. What we especially liked was the fact that we invited six different fashion bloggers and they didn’t just come from Berlin but from Darmstadt, Cologne, Stockholm etc.


On Friday we welcomed Hannah (Blog Pink Gold Glam), Alexandra (Instagram @asjafashionlover) and Sara (Tumblr Haute Trendencies). I had never seen the three of them in person. With Hannah we had been briefly in contact because of an interview on the OMA PR blog. Alexandra and Sara however I really only knew from Instagram. The three had agreed right away to model for us after I had written them a message.


Luckily enough I had the pleasure to spend time with each one of them as I picked them up from the train station or the airport and we talked about their jobs, blogging, instagram and virtual friendships. When I added up all the “deliveries” of that day, I realized why I had so much time with them: I had driven 120 km through Berlin on that day :)!

The three looks were very different. Whereas Hannah and Sara had two nail polish colours that were very light and gold (Peak of Chic on Hannah and Hors d’Oeuvres in combination with Sugar Daddy on Sara), Alexandra presented “Belugaria”, one of the signature colours of the collection in dark black. Our mom Evi had created two skirts (a pleated skirt with silver paint and a very lofty layered skirt) and a wonderfully comfortable short dress with embellishments on the top. You can find the patterns in our issue or just click in the text above.


Thank you so much again for taking part in our shooting. We hope you had as much fun as we did with you!
Tomorrow we’ll publish the last part of our shooting, featuring Lydia, Magdalena and Sarah.

P.S. Hannah also talked about the experience on her blog. You can read her post here.


Photos: Cristopher Santos

6 Bloggers and 6 Colours – essie Fashion Shooting for sisterMAG N°11

In January 2014 we asked 6 different women to spend one day with us in the photo studio of British photographer Zoe Noble in Berlin Neukölln. The goal of the day: Each fashion blogger was styled by Evi and with this outfit she interpreted one of six colours of essie’s Encrusted collection.

“Encrusted” really is the right word for the different shades from essie: whether it is ‘Peak of Chic’ or ‘On a silver platter’ – each nailpolish creates a 3D effect on the nails with shiny particles, mini sequins and shiny silver or gold components.

For us at sisterMAG the essie shooting definitely was a challenge when it came to organisation and logistics. 6 bloggers from all over Germany and Stockholm, 3 stylists with assistants, 2 photographers, nail artist etc. had to be coordinated, so that we could spend two separate days in the studio. We had a lot of fun, met lovely people and laughed a lot. You can see the results of the shooting in #sisterMAG11. Below I’ve put together a few pictures, concentrating on the crew and our team. In the next days we’ll talk a little more about the looks.


And we want to hear your feedback! How did you like the shooting? Which colour would you like best with your outfit?
Have a lovely day and many greetings from Berlin!
Yours, Thea & Toni

Photo: Cristopher Santos Photography
Photo: Cristopher Santos Photography
Photo: Cristopher Santos Photography
Photo: Cristopher Santos Photography
Photo: Cristopher Santos Photography
Photo: Cristopher Santos Photography
Photo: Cristopher Santos Photography
Photo: Cristopher Santos Photography
Photo: Cristopher Santos Photography
Photo: Cristopher Santos Photography
Photo: Cristopher Santos Photography
Photo: Cristopher Santos Photography
Photo: Cristopher Santos Photography
Photo: Cristopher Santos Photography
Photo: Cristopher Santos Photography
Photo: Cristopher Santos Photography
Photo: Cristopher Santos Photography
Photo: Cristopher Santos Photography
Photo: Cristopher Santos Photography
Hannah while styling

Alle Bilder: Cristopher Santos

We’re searching for interns / Design & Editorial

Carry-On Publishing Office

We need help! Aside from hundreds of free contributors, bloggers, photographers, illustrators and friends who regularly help to shape and produce the issues of sisterMAG and CVmag, we need help in the areas of design and editorial work (content & sourcing) in Berlin. We are searching for digitally-affine, interested and open people, who would like to learn from a young startup and who are open to all kinds of topics from muffins to nurseries, twitter to historical personalities, from art to commerce. We work a lot, laugh even more and are 100% convinced of the idea of digital magazines. We like to work with people from all over the world, who like to bring in their own ideas and who pay attention to details.

Anybody who is interested and who would like to do an internship at Carry-On Publishing, send us your application to mail@carry-on-publishing.com. We are looking forward to hearing from you! Below you find the full description (click on the pictures to download the PDF).

Job Offers Carry-On PublishingJob Offers Carry-On Publishing

Best wishes from Berlin Wedding!
Yours, Toni, Alex & Thea

Carry-On Publishing Office

Photos: Ashley Ludäscher / Chasing Heartbeats

Share images from sisterMAG on Pinterest – with one click


Written by:Tina // Magnifying Glass designed by Samuel Q. Green from the Noun Project

Once in a while I have the urge to hold on to a specific picture, article, project or recipe – so I just rip out the pages from whatever magazine it is that I’m reading and put them in my „magazine clippings box“ (which was supposed to become a neatly organized folder) to consult when needed.
With digital magazines ripping out pages suddenly becomes a fairly impossible task. So, we had the idea to enable you to keep single photos or specific articles in the new sisterMAG issues through social media.
While reading sisterMAG you can now digitally rip out pictures and pin them to your Pinterest boards: Simply click the Pinterest-button on the page. Furthermore you can share an entire article with your friends by sending the link by tapping on the Facebook- or Twitter-buttons (usually at the end of a feature). A little less chaotic and definitely more handy than my box-system. ☺