… or how you publish a magazine during a conference
It has become a tradition that finishing a new issue of sisterMAG is accompanied by a short trip, to a conference or fair, where the sisterMAG-team shows up slightly exhausted. The final stages before publishing our tenth issue were no different: Friday afternoon after a long night finishing up the layout of the German sisterMAG N°10, we boarded a train going to Essen and BLOGST. We were joined by the lovely Rebecca (Elfenkind Berlin), who we want to thank whole-heartedy. She is not only a really great travel companion, she also made amazing avocado sandwiches with cress live en route. Usually we are totally unprepared and stick to cinnamon danishes from Kamps (for those who want to know our favorite pastries :) )
2013 was the second year the amazing bloggers, and luckily good friends of ours, Clara from tastesheriff and Ricarda from 23qmstil organized the conference BLOGST. They gave us a little sneak peak whilst preparing for the conference: together we picked the topic for our keynote (Cooperating with Partners) and talked about the goodie we could add to their sponsored goodie bags, which were heavy with great presents.
Upon arrival and before the dinner with all speakers we continued working on the latest issue: tagging, uploading, and writing HTML-code. We even managed to upload 150 pictures to Pinterest – thanks to the Motel One WLAN :) ! All the while constantly skyping with the wonderful Tina (alias @mmemontagne) who has been part of the sisterMAG-team since September.
Finally, around 0.30 am, everything was tagged, exported and published. Only a few hours later I was exporting again, this time the just finished presentation for our talk: “Blog. Post. Partner. Content.”
Not only did we premiere the new cover but also talked about cooperations, for example “L’Oréal”, whose new skin care series is part of the beauty section in the new sisterMAG. One of our fantastic interview-partners for the section, Susanne from texterella, was sitting in the audience.
All things considered BLOGST felt a little like a High School reunion where we met our friends and acquaintances. Our proof readers were exited to see the texts they corrected finally published and we had the honor to meet some of the testers of the Parcelbox (or “Paketkasten”, a project of the DHL). We’re already looking forward to the “Paketkasten”- party at the beginning of next year!
There were way too many interesting keynotes to name them all (but go to Clara’s blog, she compiled a list with all the talks and their key messages). Speaking from our experience of attending numerous different blogging conferences: the talks were excellent and we learned a lot. Dear Clara and Ricarda, you did a wonderful job curating Blogst! And as you also worried about your choice of location: we loved it, the food and atmosphere were great!
Christian (alias @mindcaffeine
) during his presentation about “Storythinking”.
Ricarda says Thank You for a really great presentation
) forced people to reach for their tissues during her speech. Very powerful: her video about the relevance of blogging
On the second day there was a little surprise for Toni: she was asked to present the fishbowl-discussion because Indre suddenly fell ill. She was pretty excited (and nervous) :). At that point I was already on my way back and almost tackled – in Thea-like manner – my neighbors laptop from the table in the train as I tried to plug my charger in (which included searching for the pretty hidden plugs first). After the journey of 4 hours the English version was almost done and only a couple of days after the Blogst-adventure we can finally announce: #sisterMAG10 is LIVE!!!
To conclude: we will always associate the new issue themed “King Queen Knave” with the marvelous days at Blogst in Essen. We are proud and happy to be part of this community and to work with together with all of you ;) And while Toni is putting her feather-skirt neatly back in her closet we send our best to every corner of Germany and say: “After #Blogst13 is before #Blogst14″!
Yours Toni and Thea
(the later of which is responsible for this novel to be)
P.S. We have been trying to read all your blog posts and look at all the pictures and want to thank all of you for so many lovely words about us and our presentation. We are speechless!!! THANK YOU!!!
Ricarda in the important chair – short pause to breathe.
Toni und der berühmte Federrock.