You have now spent the first weekend with our new issue and we are very excited to hear and see what you think of it, what features you liked best and what recipes you want to try! We first took a little weekend break, drank lemonade, put Italian sunglasses on and ate pasta ;). Now we are starting the new week full of energy and first want to let you look behind the scenes of our cover shooting.
The Theme and our cover dress
After the theme “Do you know the land where lemon trees bloom” was clear, Evi had the idea of the lemon dress. First of all: it is of course an exaggeration. Paola was even wearing hip pads under her skirt to make this over-the-top wonderful Sophia-Loren-silhouette. A little bit we got inspired by the Chanel Resort 2013 Collection (look 17 or 18 for example).
The production of the dress was a time-consuming affair, actually the hardest design yet! The lemons we sawed by hand on a scroll saw, the edges were sanded, then a hole was drilled and finally sewn onto the dress. The skirt is incredibly heavy and definitely not for everyday use :). As sisterMAG readers probably know: With our cover dresses we intentionally go a different path than usual women’s or fashion magazines. We don’t want to show the latest trend, the newest collection or the most beautiful pore-free face but rather show the ideas, colours and topics of the issue. We want to create dresses made out of interesting materials you would never see in real life.
We were particularly pleased to be working with a talented and really great stylist from Berlin. Hair and makeup was done by Lena Schleweis, and we hope that we can do many more projects together in the future. Definitely take the time to look at her site lenaschleweis.com .
The shoot took place at the Botanical Garden in Berlin Dahlem. Ashley and I had looked around the whole area before (you can read her blogpost full of wonderful pictures of their cacti here ). That was really good because on the actual shooting day, we only had 1 hour to photograph three different locations. So I became the slave driver, shooing my two photographers Ashley and Cris (who made the video) and model Paola through the jungle.
Paola I know for quite a while, because she had been a loyal Neu4bauer-reader for a long time. Eventually we met for coffee at the airport in Bari, when I was there on vacation and we have kept in touch ever since. Hence she did not only take Cris and me on a tour through her city (Bari – see the whole feature on pages xx following in sisterMAG N°7), but also came to Berlin this April and modeled for our cover. We are very excited and a little proud to show our true-Italian friend on the cover of our Italy Edition ;). By the way: Paola has her own blog where she shows her vintage finds and what she sells on her Etsy shop etc. Click through to “Paola’s Vintage”
The images that didn’t make it
Always hard to choose only TWO images from more than 500! See some of my favourite shots, which just didn’t make the cut to be the cover ;). Click through to our Pinterest Cover Board to save the image for yourself or use in a blogpost (click on any image):
And now there is only one last thing to show: the Behind-the-scenes video, which Cris shot from our day of shooting day and which came out really really wonderfully! Definitely have a look and see how Ashley and I work together!